SOFT LAUNCH is live in the shop.
We listen to real conversations (mostly X) and score short phrases for wearability, repetition, and risk — then only ship designs that pass the checker.
“SOFT LAUNCH” hit a trend score of 82 with wearability 90 and risk low.
It showed up across about 3 independent accounts, not just one viral quote-tweet.
Design template: bold-stacked · AI checker score 95.
Category focus: social. The print stays simple — typography only, no noisy AI art — so it reads on a black or white tee.
No public source posts stored for this run (fallback phrase or private research). The design still had to pass wearability + checker gates.
Printed on demand. If the culture move fades, we stop pushing it — that’s the point of a daily radar-style merch loop.